Every time we read a headline that starts with something like this " Apple Cider Vinegar helps blood sugar, body fat, studies say"....a part of our brain gets impressed and wants to believe it.
While this is nothing but sheer and mere gossip at the time, if you quote a study or a expert sounding source, it sounds legit.
And we all keep falling for this! We may not know, who did the study, how they studied, and how to validate the so called findings and assertions. That is too complicated and undo-able. But what is doable is 'believing' the undo-able!
Human condition. Marketing hinges on it.
While this is nothing but sheer and mere gossip at the time, if you quote a study or a expert sounding source, it sounds legit.
And we all keep falling for this! We may not know, who did the study, how they studied, and how to validate the so called findings and assertions. That is too complicated and undo-able. But what is doable is 'believing' the undo-able!
Human condition. Marketing hinges on it.
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